he first athlete to appear on the cover of a Wheaties box was Yankees iron man Lou Gehrig back in 1934.
Wheaties may be known as The Breakfast of Champions�, but over the years Wheaties has put their share of miscreants on the boxes. At times its been the breakfast of cheaters, dopers and criminals.
Source:
http://guyism.com/2010/06/10-box-covers-wheaties-wishes-they-could-take-back.html
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