How the Dodgers Lost the Love of Los Angeles

Los Angeles' love for the Dodgers was unconditional for four decades.

But their grip on L.A. began to slip in 1998, and now their popularity is in free-fall. How did this happen, and can they get it back?

Source:
http://www.latimes.com/sports/basketball/nba/lakers/la-sp-0626-dodgers-lakers-la-20110626,0,2816649.column