Ruffin McNeil Announced as ECU Coach by Player on Twitter

The only media necessary to announce McNeil's hiring at ECU was social: one of his soon-to-be players dropped the news on his Twitter account before the school could announce it.

Source:
http://bustersports.com/blog/buster-blog/2010/01/21/ruffin-mcneil-hired-by-ecu-as-announced-by-player-on-twitter/